Call Center Transformation NewRocket, 3CLogic

Join Melissa Copley, Financial Services Director at NewRocket, and Guillaume Seynhaeve, VP of Sales and Marketing at 3CLogic, as they discuss the future of financial call centers. From AI integration to improving efficiency and customer experience, they explore strategies to modernize workflows and optimize agent performance in a digital-first world.

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What are the biggest problems facing financial institution call centers?

Financial institution call centers face growing challenges as they handle more complex inquiries, increased workloads, and outdated technology. Agents are expected to support a wider range of products while dealing with burnout, inefficiencies, and security concerns. Despite advancements in AI, concerns over data privacy and integration make widespread adoption challenging.

Key Takeaways from the Discussion:

  • Rising complexity and burnout as agents manage more products and complex issues.
  • Lack of technology investment, with call centers often using outdated tools that don’t align with their needs.
  • Inefficient workflows, where agents spend nearly two-thirds of their time navigating systems rather than helping customers.
  • Mismatch in expectations, as consumers demand seamless, modern support while enterprise tech stacks lag behind.
  • Opportunity for AI and automation to reduce manual tasks, but careful implementation is needed to address security and integration concerns.

As financial institutions navigate digital transformation, optimizing workflows, improving agent efficiency, and bridging the technology gap will be key to enhancing the customer experience.

Are contact centers still relevant?

With the rise of AI and self-service options, many question whether contact centers are still necessary. The discussion highlights that while automation can streamline simple tasks, human interaction remains crucial for complex financial issues and trust-building. Consumers often lose faith in AI after a single bad experience, pushing them back to human support.

Key Takeaways from the Discussion:

  • AI and automation improve efficiency, but human oversight is still essential.
  • Many financial institutions struggle with outdated or mismatched technology stacks.
  • Consumers expect fast, seamless support, but enterprise systems often lag behind.
  • Contact centers must shift from just handling volume to playing a strategic role in customer experience.
  • The future lies in a digital-first, human-centric approach, where AI enhances—not replaces—agent efficiency.

By integrating ServiceNow, 3CLogic, and NewRocket solutions, financial institutions can optimize workflows, empower agents, and bridge the gap between back-end systems and customer-facing interactions.

Where does Gen AI play in call centers?

As AI continues to evolve, its role in call centers is expanding beyond simple automation. Generative AI offers significant opportunities to improve efficiency, optimize workflows, and enhance customer interactions. However, it is not a silver bullet—it must be integrated into a broader strategy that prioritizes accurate data, streamlined workflows, and seamless customer experiences.

Key Takeaways from the Discussion:

  • AI is rapidly evolving, and industry-specific AI solutions will likely emerge to address unique financial services needs.
  • Generative AI can enhance call deflection, real-time transcription, and knowledge retrieval, making agents more efficient.
  • AI-driven call summarization and sentiment analysis can improve customer experience and reduce manual work.
  • Effective AI deployment requires accurate data, well-structured workflows, and thoughtful integration into existing systems.
  • AI should not be implemented in isolation—it must work within a broader customer experience strategy to ensure meaningful impact.

By leveraging AI within platforms like , financial institutions can improve agent efficiency, reduce operational costs, and create a more seamless, data-driven customer support experience. However, success depends on laying a strong foundation with high-quality data and well-integrated workflows before rushing into AI adoption.

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Call Center Transformation NewRocket, 3CLogic

Join Melissa Copley, Financial Services Director at NewRocket, and Guillaume Seynhaeve, VP of Sales and Marketing at 3CLogic, as they discuss the future of financial call centers. From AI integration to improving efficiency and customer experience, they explore strategies to modernize workflows and optimize agent performance in a digital-first world.

Knowledge Wrap Video

The event provided a vibrant platform for reconnecting with peers, delving into AI transformation, and driving innovation with purpose. Read on to discover how NewRocket made its mark at Knowledge 2024.

What We Learned

From recent insights gathered, we learned that ServiceNow customers are increasingly receptive to adopting AI solutions and ServiceNow has the tools to embrace that head on. However, there's a gap in AI use-cases for more mature users, highlighting the need for a creative approach to accommodate their business needs.

In navigating AI adoption, organizations are challenged to find the delicate balance between embracing innovation and avoiding dependency on emerging technologies. Advisory consulting and trusted guidance beyond initial queries spark interest, particularly around AI's impact on operations. Read our AI blog series to learn more about our approach.

Excitement around GenAI is apparent, with most users eager to explore its potential benefits and invest in quick wins. Notably, advanced use cases like process mining are gaining traction. Key solution themes include interest in native mobile applications, Employee Center migration, and the urgent need for enhanced data capabilities.

Recognitions and Awards

ServiceNow Americas Employee Workflow Partner of the Year

The ServiceNow Americas Employee Workflow Partner of the Year award celebrates Partners' exceptional efforts in enhancing employee experiences through innovative collaborations and technology solutions. Learn More.

UK Public Sector Partner of the Year Award

The ServiceNow UK Public Sector Partner of the Year underscores  Partners' dedication to driving digital transformation and delivering exceptional outcomes for public sector organizations in the UK.

ServiceNow.org Partnership for Good Grant

The ServiceNow.org Partnership for Good Grant highlights Partners' commitment to leveraging technology for social impact and driving positive change in communities around the world. Learn More.

Top 10 Finalist for ServiceNow Best Employee Portal of the Year

ServiceNow's Best Employee Portal of the Year award recognizing Partners' dedication to creating innovative solutions that empower employees and enhance workplace experiences. Learn More.

NewRocket Booth

At ServiceNow's Knowledge 24 event, we connected with 350+ attendees at our booth, showcasing how NewRocket supports organizations on their ServiceNow journey. AI emerged as a key topic, reflecting the growing interest in its potential across businesses. Our strategic advisory approach, FlightPath, aligns technology with business objectives, drawing on our expertise in customer, employee, technology, and security transformation. Plus, we captivated attendees by transforming them into astronauts using AI. See the photo booth results here!

Workshops and Speaking Sessions

Beyond Personas: Developing Holistic Frameworks to Personalize User Solutions

Industry innovation: Consilio’s Transformation Journey on ServiceNow

Dive Into Prototyping to Accelerate Validation With Design Libraries

Make Better Business Decisions by Integrating Risk and Compliance

Participating in ServiceNow's Knowledge sessions and workshops this year was truly enriching. Interacting with customers and partners provided invaluable insights into the future state of ServiceNow and allowed us to have in-depth discussions on how we can collectively offer better experiences across various facets of the platform. From exploring advanced AI integrations to optimizing workflow processes, the conversations were not only enlightening but also inspiring, fueling our commitment to innovation and excellence in the ServiceNow ecosystem. We can't wait to see you next year!

NewRocket Party

Our poolside event at the Capri restaurant in Las Vegas provided a refreshing break from the conference hustle, allowing us to unwind and connect with friends, colleagues, partners, and customers in the cool open air. As the night progressed, we loved creating unforgettable memories and strengthening our bonds within the ServiceNow community.